Council damned over its internet promotional spending

By Nub News Reporter

26th Jul 2024 | Local News

Simon Harris
Simon Harris

MORE details have been revealed about the internet spending of Essex County Council to try and promote its services.

It has been reported that the council spent £15,000 on a Facebook page which had fewer than 200 followers.

Essex County Council's social media campaigns costing more than £500,000 "did not represent value for money", a report said.

The money went to a digital creator and "internet prankster" Simon Harris, who said he was not given a chance to respond to the findings.

The council said it could not comment ahead of a meeting to consider the report.

A number of what were described as Facebook "groups" were highlighted in the draft report from the council's audit, governance and standards committee:

  • "This is Your Life" cost £70,000, but "garnered only 1,300 links and 1,500 followers"
  • "Never Too Late Mate" attracted 6,100 likes and 6,900 followers costing £15,000, but had "minimal engagement in the last two years"
  • "Essex is Smoke Free" had just 174 followers despite a payment of £5,000
  • "Essex Supports Veterans"' with 189 followers had "almost no engagement, and has incurred expenses of £15,100"

Labour councillor Aidan McGurran described the payments as

Labour committee member Aidan McGurran described the level of engagement for these pages as "utterly woeful", adding: "The whole thing was a shocking waste of money with appalling governance around it."

     

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